Texas State Aquarium — Operations Overview
Turtle Nesting Surveys2023–2024Padre Island National Seashoreexec
Key Highlights
- 1Total YTD attendance: 892,400 visitors (+8.3% vs prior year) (Example mock)
- 2Member retention rate: 74% (target: 70%) (Example mock)
- 3Net Promoter Score: 72 — highest since 2022 (Example mock)
Monthly Attendance Trend
Example (mock) data for illustration only
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Executive Summary
The Texas State Aquarium experienced strong growth across all key performance indicators during the trailing 12-month period. Attendance surpassed projections by 8.3%, driven primarily by the new Caribbean Journey exhibit and expanded summer programming. Revenue per visitor increased to $42.50, reflecting successful upsell initiatives in food service and gift shop operations.
Notably, the animal rescue and rehabilitation program processed 23% more cases while reducing per-case costs by 12%, demonstrating improved operational efficiency. (Example mock)
Revenue by Category
| Category | Current Year | Prior Year | Change |
|---|---|---|---|
| Admissions | $12.4M | $11.1M | +11.7% |
| Memberships | $4.8M | $4.5M | +6.7% |
| Food & Beverage | $3.2M | $2.9M | +10.3% |
| Gift Shop | $2.1M | $1.9M | +10.5% |
| Events & Rentals | $1.8M | $1.5M | +20.0% |
| Grants & Donations | $3.6M | $3.4M | +5.9% |
Example (mock) data for illustration only
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Scenario: Turtle Model
Simulated (mock) results — not predictive
15
30
70
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Assumptions: Standard environmental baselines, seasonal averages, no extreme weather events. All outputs are illustrative only.